With BitMinutes, retailers have several ways to make money. They can sell BitMinutes just like regular prepaid minutes. Or they can lend BitMinutes. Because BitMinutes are an asset-backed token, they can be used as collateral for microloans. All we require from the consumer is to buy BitMinutes which are used as the loan collateral. We will lend $5 to anyone with a valid ID. We believe this will drive significant traffic to the retailers and give them an ongoing revenue stream from participating in the interest paid on the loans.